NICE TO MEET YOU.

Hi, I’m Ann — a right-brained strategist, brand consultant, creative director & marketing leader.

I’ve been in the trenches with creatives, stood side-by-side with CEOs, and coached entrepreneurs from idea through market launch.

We’ve laughed, we’ve cried; we’ve had waaaay too much coffee. 

My practice is based in brand-led strategy, and is focused exclusively on the needs and motivations of real human people. I believe big creative ideas work best when they’re aimed at solving real problems.

Over the course of my career, I’ve worked agency-side and in house, and have led the development and growth of strategic marketing, branding and creative practices for multiple clients.

I believe that every organization has the potential to become a brand that people can’t live without, and that a people-focused, purpose-driven brand is the key to better business and a better world.

“Strategy frameworks are a dime a dozen. But
when you’re passionate about the problem itself, you stop being a hammer looking for a nail,
and become open to creative solutions that
DRIVE real change.”

Trusted by

Brands across categories have relied on my for strategic and creative recommendations critical to their business growth and brand experience.

AARP

Allscripts

Armstrong McGuire

BASF

Bayer Crop Science

Breast Cancer Index

Cambrex

Delta Dental of NC

Downtown Raleigh Alliance

eCat by SuperCat

GE

HH Architecture

HYER Boots

IBM

Innovate Raleigh

KickDry

Kinderbean Pet Co.

Mercury Health x WebMD

Merz

MetLife

Now Serving

Pinecrest Durham

PriceFX

Psychable

The Raleigh Chamber

Research Triangle Regional Partnership

Ripe Revival

Salix Pharmaceuticals

Samsung

SEPI

SignatureFD

Soapbox Films

Spectraforce

Spreedly

SuperCat

Teleflex

TrialCard+

Triangle DEI Alliance

UNC-Rex Healthcare

United Therapeutics

US State Department

Wake Tech Foundation

Vital Plan

SKILLS & EXPERIENCE

Advertising • B2B • B2C • Brand Strategy • Brand Design • Brand Experience • Brand Governance • Brand Marketing • Branding • Business Strategy • Business Development • Campaign Strategy • Consulting • Consumer Insights • Content Marketing • Copywriting • Creative Direction • Culture • Customer Engagement • Design Thinking • Direct to Consumer • Employee Engagement • Enterprise Marketing • Experiential • Healthcare Marketing • Interactive • Leadership • Market Research • Marketing Strategy • Startups • Strategic Planning • User Experience

AWARDS

Silver Anvil / Nonprofit Campaign

The Sunday Supper: A Benefit for Hurricane Matthew

PRSA / 2017

Gold Stevie / Digital Campaign

IBM: Mainframe 50th Anniversary

American Business Awards / 2015

Gold ADDY / Interactive Game

Vitamin Talent: Project Manager Mania

Triangle AdFed / American Advertising Awards / 2015

Platinum MarCom / Interactive Infographic

Vitamin Talent: The Power of UX

International Competition for Marketing & Communication Professionals / 2014

Platinum AVA / Digital Marketing Campaign

IBM: Mainframe 50th Anniversary

AVA Digital Awards / 2015

MM&M Finalist/ Best Total Integrated Campaign

Salix Pharmaceuticals: Colonoscopy for Dummies

Medical Marketing & Media Awards / 2012