STRATEGY + CREATIVE

Ann Powell is an award-winning brand strategist, creative director and marketing leader with 18 years of experience in B2B, B2C, healthcare, technology, and consumer goods. 

PROJECT SPOTLIGHT

SPREEDLY

Spreedly’s Payments Orchestration platform accelerates global commerce by offering a secure and flexible platform that welcomes all payments participants.

+ Research
+ Strategic positioning
+ Branding & identity
+ Product naming

#FinTech #Software #Commerce

“Our partnership aligned our new brand with our growth potential… all while keeping true to our core values.”

— Randy Guard, CMO, Spreedly

  • “I am happy to say that since working with Ann, we have put out several proposals that will result in nearly $500K in project work in the span of just a few months.”

    VP Growth

  • “The level of strategy and creativity Ann brings to the table — the ideas, the concepts, the proposals — is so what our team has needed.”

    Director, Client Success

  • “Ann gives clients the ability to be brave.”

    Strategy Partner

  • "Ann completely changed the way we see ourselves."

    VP Development

  • "Ann develops critical strategies so effectively and with great care, thought and thoroughness. We can be brutally honest with each other for the sake of improving the outcome. . .Just a singular motivation to deliver great work."

    Strategy Partner

  • "Ann's inherent understanding of brand is completely off the charts. The wealth of knowledge she brings, along with her sense of humor makes challenging work much more manageable."

    Chief Marketing Officer

  • "Ann has the ability to weave her way into the skill sets of others and push creative limits that they may not have known existed."

    Chief Creative Officer

BRAND, STRATEGY & CREATIVE

People-focused brand strategy is mission-critical for businesses in every category. Using consumer insights, strategic positioning, brand & experience development, and creative campaigns, I can help you find your best opportunities to win in your market.

My services are booked through Offset Collective, where my amazing partner Sarah Williams and I make brands irreplaceable every day.

  • + Market Research
    + Consumer Insights
    + Focus Groups/IDIs
    + Strategic Positioning
    + Brand & Product Naming
    + Brand & Product Architecture

  • + Design Workshops/Strategy
    + Brand Platform Development
    + Brand Narrative
    + Messaging & Content
    + Creative Direction

  • + Human-Centric Strategy
    + Vision/Mission Alignment
    + Core Values Development
    + Employee/Client Engagement
    + Brand/Culture Experience
    + Content Marketing/Strategy
    + Go-to-Market Planning