THE RALEIGH CHAMBER
POWERED BY™
What comes to mind when you think of your local Chamber of Commerce? Whatever it is, the Raleigh Chamber isn’t that. We set out to let members and the community know: This isn’t your grandpa’s Chamber.
SNAPSHOT
The Raleigh Chamber needed a rebrand that not only reshaped its brand equity across the Triangle, but also attracted the young business leaders of today and tomorrow — all while still maintaining the loyalty of its long-standing members and partners.
CHALLENGE
Shine a light on the good work of the past, while giving the brand and its identity a fresh face toward the future.
APPROACH
+ Brand Ecosystem & Architecture Mapping
+ Strategic Brand Positioning
+ Renaming
+ Messaging Platform Development
+ Visual Identity Redesign
+ Web & Social Media Content
RESULTS
The Raleigh Chamber, along with its members, partners and advocates have embraced the new brand. Its associated were rebranded with the tagline, “Powered by the Chamber,” and new membership continues to rise.
Raleigh, NC remains at the top of national “Best Places” list for business, family and quality of life.
THE CREATIVE
