HYER BOOTS
Legacy boots for the modern pioneer.
Charting a path for the makers of the original cowboy boot to reinvent themselves once again, so modern cowboys and cowgirls can #RideHYER
SNAPSHOT
Back in 1875, C.H. Hyer broke the mold when he custom-designed a boot for a foot-sore cowboy in Olathe, Kansas, who wandered off the path before passing through to the great Western frontier. Now HYER Boots is back — revived by the great, great, great grandson of C.H. Hyer — and ready to make an innovative new boot for today’s kind of cowboy.
CHALLENGE
Celebrate HYER’s history while looking toward the future — and competing for the love and trust of the toughest customers in the world: real-deal cowboys and cowgirls.
APPROACH
+ Strategic Brand Positioning
+ Audience Segmentation & Personas
+ Brand Manifesto
+ Campaign Strategy & Proof of Concept
+ Brand (re)Launch Strategy
+ Website Strategy, UX, Copy & Design
RESULTS
The HYER Boots team rallied around the new brand and the campaign creative. The brand launched at the American Rodeo/Western Weekend by Teton Ridge in 2023 — stay tuned for updates.
Agency credit: French West Vaughan
THE CREATIVE
